How Can I Create a Social Media Post That Points Readers to God?

As writers, we have the opportunity to point others to Christ through our social media accounts and what is referred to often as “microblogging.” Here are the four elements of devotional microblogging to help you get started today …

No matter how we feel about social media, we can agree that it’s influenced us, and the evidence is this — it’s shaped us into consumers who want bite-sized bits of information delivered in a short amount of time.

As a writer, sometimes I want to resist this trend. After all, how can we fully express our ideas in

such short formats? But maybe we’d be better off asking, “How can I use social media to point my reader to Christ?”

One answer is this — we can write devotional microblogs. Let’s break down the meaning of a devotional microblog.

You know what a devotion is — a short piece of writing encouraging readers to follow God and His ways. Microblogging is writing micro (small) posts on social media platforms like Instagram, Facebook and Twitter. So writing a devotional microblog means taking the elements of a devotion and writing a social media post that includes those elements.

A typical devotion, and thus a devotional microblog, includes these four elements:

  • Introduction.
  • Addressing the reader.
  • Teaching.
  • Conclusion.

Here’s an example of a devotional microblog:

Today the battle I’m facing feels bigger than I can handle.

Can you relate? Maybe you’re wrestling with …


A battle you never thought you’d have to fight.

A battle you don’t feel equipped to handle.

A battle that feels like it will surely crush you.


I understand how it feels to be scared, anxious, even helpless.

But here’s a reminder:


God has never lost a battle. And He’ll be faithful to win yours too.

In prayer, name the specific battle you’re facing, and in the comments, write,

“I trust You, God, with this battle. Amen.”

(Adapted from Proverbs 31 Ministries’ Instagram)

Let’s see how the four devotional elements show up:

  • The introduction is the first line: “Today the battle …”
  • Addressing your reader begins with: “Can you relate …”
  • Teaching Scripture begins with: “But here’s a reminder …”
  • And the conclusion: “In prayer, name …”

In just 90 words, you’ve encouraged your reader and reminded her to turn to God. This is a

format you can use again and again! Take a look at some of your previous social media posts.

How can you revise them to adapt to the format of a devotional microblog? Or write a new

devotional microblog today.

Happy posting!

Melanie Chitwood

Do you think you’re resisting social media, or are you embracing it as a tool to point others to Christ? Share in the comments.


Melanie Chitwood is a writer, writing coach and editor. She’s the author of Harvest House books: What a Husband Needs from His Wife and What a Wife Needs from Her Husband. For the past six years, she’s been a writing coach and editor, working with Christian nonfiction writers of all abilities. Her favorite times are spent with family and friends around her farm table, playing games, telling stories and laughing hard. She’s a former Proverbs 31 Ministries speaker and writer and is excited to be back with Proverbs 31 Ministries. You can connect with Melanie on her blog at

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  1. I embrace social media. It is a great tool to reach people for Christ and be His ambassador.